Please welcome Chad & Anna Wastell who share with us about their unique family business and love for agriculture, family & pigs.
I’m a small-town Kansas girl. Population 1200; wheat fields and milo as far as the eye could see. My high school had a nationally recognized FFA program and the school parking lot filled with farm trucks each morning. But I was a town kid, a drama and music kid, and I never participated in 4-H or joined FFA. I loved the county fair mostly for the snow cones and cute cowboys.
I attended a small liberal arts college in Kansas and lived in Eastern Europe for a while. I climbed the corporate ladder in the hospitality industry wearing high heels and a suit, and my marketing skills were further developed through a job as Director of Communications at our megachurch. But I always loved visiting my hometown; staring out at a wheat field and open sky filled my heart with a sense of total calm.
My husband grew up in suburban Omaha. He was raised in the family business selling Crystal Spring hog feeders. From a young age, he spent time in hog barns, sat in on manufacturing meetings with his parents and celebrated his birthday each summer at World Pork Expo.
Chad left for Northwestern University in Chicago to pursue the field of computer engineering, but after graduation, he decided to come back to the business and his family in Nebraska. It wasn’t an easy choice; his classmates were transferring into jobs with glamorous, fast-paced consulting firms, and more than a few friends and mentors flat out told him he was crazy to choose the family business.
But it was the right choice. Armed with a desire to rebuild his relationship with his parents and fueled by the passion that drives everything Chad does, he threw himself into the business of feeding pigs to feed the world. He committed himself to extensive training, completing an internship with a hog production company and traveling to Europe and South America to understand of the needs of an international market. His engineering background provides the right skillset for product development with Crystal Spring Hog Equipment and the complex technical service of the Pro-Sort large pen auto sort system. He knows his products inside and out and is passionate about the benefits they can deliver to a producer.
As Chad and I were falling in love and getting married, I once (or twice…) declared that I would never work for the family business. I want my own thing, we need work/life balance, hog barns are really smelly, I’m just not gonna do it. No thank you.
But when Chad was offered an expanded Business Development role that would require him being on the road several nights a week to meet with dealers and customers, we remembered all the conversations we’d had, all the "If Onlys". If only we could travel together, if only we could spend time together out on the road.
It became clear that I could fill a role at Gro Master as Director of Marketing, handling advertising and developing training materials for dealers and redesigning the website and blogging and all the things I love to do. And I could travel with Chad. I should probably learn not to say “never.”
Now, as we travel around the country and solve problems for farmers and producers that use our products, I meet the people and families that work so hard to care well for their animals and provide safe, nutritious food for the world. I have learned so much about the industry visiting hog farms and talking with the growers. The barns are still smelly, but I want to learn as much as I can about how pigs are raised and the needs of our customers so we can provide the best products and the best solutions for them.
I love traveling with my husband. I love rural America and the small towns and big skies. I love that through blogging and social media, I get to help tell the story of feeding pigs to feed the world. At the end of the day when we're tired and smelly and road-weary, Chad and I love being part of the bigger story of agriculture.
Thanks Anna for the fantastic feature! To learn more about Chad and Anna and their family business you can check out their website, blog, & twitter!
If you or someone you know is interested in becoming the next Face of Agriculture please contact us today to learn more!